It's a ... Virtual Mall?
About a year ago I came across a News Site that I had a little game that was supposed to be poking fun at the so-called "Retail Apocalypse". The truth behind what is happening in retail is considerably less dramatic and newsworthy -- but I thought
the game was actually pretty interesting. It is possible, though difficult, to "win" this game though it just takes you to the same Doom and Gloom scene as if you lost. Are they saying you can't win? I don't know.
Originally, this was going to be one of my before-mentioned Pet Site's few mini-games. Instead of making hundreds of Minigame-ish games I focused on building a handful of quality games that people could demo on-site and then download a full microtransaction-free version of from their favorite App Store. Though I made a decent amount of progress I thought the theme of the game didn't match the pet-site and dropped it.
Well now its back.
You are the owner of a store located in the game's titular mall. You have a great deal of control over the look and feel of your store. You give it a name. You make a logo. You make your advertisements. You buy your stock from the wholesale warehouse store and set your prices. You decorate it and upgrade it and generally make it look nice. And not just for aesthetics. It affects sales. When you first join the game you are given some walking around money (called Nicos) and investment capital (Credit) to jump start your business. There are also cooperative and competitive natures to the game. You can partner with and go on business ventures with your friends. Everyone also competes against each other to see who can create the Highest Rated and/or Most Profitable Business.
That's the first part. The sim.
The second part is the "raising" game.
Here, your "pets" are really your "workers".
You must recruit and train them to run your store.
One recurring issue I had about Pet/Raising Games is that the interaction with your pets is minimal and, in the worst games, optional. That is thrown out the window, here. In order to have a successful store you''ll need to recruit and train a team of well-rounded workers to assume roles in your store. Meanwhile you assume the role of the Manager; making the big decisions when it comes to running your store, finding talent and keeping them happy, and stepping in to help whenever something comes up.
Then, there's the rest of the Mall to explore. That's where the "World Building" comes in.
Given that the game takes place in a Mall this is what I mean by the "not-so-distant past" ...
The in-game world is set during the year 2000; drawing inspiration from the decade spanning 1995 to 2005. Computers are a thing but they are nothing like what we have today. There are no Smartphones. There are, however, CDs, MP3s, and Floppy Disks. The Internet is this mysterious place
that looked gaudy (and I absolutely want my game to look like this). Stylistically, I want to capture that retro feeling while still incorporating some modern conveniences. The site will still be mobile. The site will have a fairly modern forum. The site will use HTML5 over Flash and (probably) a headless CMS which will allow me to better integrate it with mini-games.
Inspiration for Stylistic Choices -
http://www.crazyfads.com/00s.htm
http://www.crazyfads.com/90s.htm
The game isn't all work. That's not fun (though I'm incorporating some elements to make it less tedious).
You'll also be able to troll around the mall just like a customer; looking over other people's stores and products, playing games in the arcade and kiosks (which are dailies), chilling in the food court, and buying gifts for yourself, your friends/business partners, and your workers with your spending money. Since you are also an employee of the mall in-universe you have access to areas that customers usually don't like the employee lounge, guest services, offices, and security desk which will enable you to do some quests and go on ... adventures.
Yeah. Let's use that word.
Are there Heroes and Villains? Of course. Street Punks who loiter, steal, and vandalize. Corporate Overlords (an eppy for the Big Box Category Killer) who are strongly opposed to the idea of your little shop in your little mall. "Problem" customers and workers who make running your business more difficult. Rival and corrupt store owners. Something about a ghost in the back corridors but don't mind that.