I agree with Dino that having a mobile compatible site. Mobile has a stigma attached to it (a stigma that is rightfully earned) the app may not net you many extra players. Who knows if you have to adhere to any additional rules or laws to make the app.
This is just my opinion based on playing sites since like 2008. I personally think when opening to the public the players go in with a wrong mind set. People join, get bored quick and leave little feedback. I'd see 200ish people join and like maybe 10% are actively doing bug reporting or...
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